Google is testing AdWords and AdSense ads with URLs in All-Caps. Although Google didn’t announce it formally but many People have noticed it and discussion on this are also reported at Webmaster World show.
In recent past Google AdWords changed their display URL policy to require the display URLs to be lowercase.
But now some advertisers are claiming, at least on the AdSense site, the display URLs are sometimes being converted to all caps. One said:
I was quite surprised last night to see an ad on my gmail account where the display URL was in all CAPS.
In fact, many advertisers continue to enter the display URLs for their ads in various cases just in case Google changes their mind. Another advertiser explained, “I still cap words in the URL. You never know, they might change their minds about it.”
Have you seen this change?